Brand Identity
Great branding transforms businesses.
WHAT IT IS
When potential customers look at your logo, your website, your shop front or brochure, what do they see? Every part of your branding says something about who you are.
Strong visual branding defines your business, it provides clarity. It makes it easier for the right customers to find you.
Great branding establishes trust with ideal clients. It tells a story and creates an emotional bond. It increases the perceieved value of your products and services.
Crucially, it makes marketing and sales easier - when you have a design blueprint to follow, you know that everything you release will work visually as a collection.
THE OUTCOME:
Great branding is so much more than a great logo. From our time together, you will have a custom, cohesive brand system that conveys the right message to your audience. Together we’ll nail your brand mark, secondary logos, supporting graphics, colours and fonts using a holistic approach that encompasses all areas of brand design, and gives you a brand blueprint you can run with.
WHAT IT INCLUDES
This package contains everything you need to kick-start your brand refresh.
Together we’ll nail your brand mark, secondary logos, supporting graphics, colours and fonts using a holistic approach that encompasses all areas of brand design, and gives you a brand blueprint you can run with. As part of this package you will be able to choose 3 pieces of collateral from my ‘Bolt-Ons’ list, items such as business cards, posters, email signatures and social media graphics.
So, what is included?
• Discovery Call
• Moodboard
• Primary Logo
• Secondary Logo
• Brand mark / Favicon
• Supporting graphic elements, patterns or illustrations
• Font system & hierarchy
• Colour palette
• 3 x pieces of supporting brand collateral
• Brand Style Guide
WHO IS IT FOR?
This is for business owners who already have a defined and discerning sense of style and who know a tame and tedious outcome just won’t do. You need a bold, one-of-a-kind brand that makes you stand out from the competition confidently.
